In April 2018, a slew of US consumer groups complained to the FTC that YouTube regularly collected information about minors to use in targeted advertising. Once the FTC picked up the case, these groups suggested that the agency force YouTube to move all kids’ videos to its designated app for children, YouTube Kids. — dpa
To satisfy regulators, YouTube officials are finalising plans to end “targeted” advertisements on videos kids are likely to watch, according to three people familiar with the discussion.
The move could immediately dent ad sales for the video giant – though not nearly as much as other proposals on the table.
