Facebook Inc is making good on a promise the company made following last year’s Cambridge Analytica scandal: It finally finished a feature that will let users separate their Internet browsing history from their personal profiles.
The move is a risk for the world’s largest social media company because it could make Facebook advertising less accurate and potentially less valuable for marketers. Indeed, the executive leading the project, David Baser, said Facebook expects it to "decrease top-line revenue to some degree."