Amazon wants to put Alexa in cars. Google and Apple are there already


  • TECH
  • Tuesday, 20 Aug 2019

Introduced almost a year ago and shipped to the first invited customers in January, the sometimes-buggy Echo Auto is the most visible element so far of Amazon’s ambition to take Alexa on the road. — Amazon

Somewhere between Spotify crashing and Alexa failing to locate his favourite sushi place, Rafael Rivera decided he was dealing with an unfinished product.

The software developer’s rectangular Echo Auto, perched on the dashboard of his 2005 Mini Cooper, picked up his voice seamlessly over blaring music or air conditioning. But repeated restarts and clunky mapping made the on-the-go hub for Amazon.com Inc’s Alexa less useful.

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