An employee placing parcels of online mail order company Zalando on a conveyor at the parcel distribution center of Schweizerische Post (Swiss Post) in Frauenfeld, Switzerland. Under the pilot, Adidas is storing sneakers at a Zalando warehouse close to Paris and using the Zalando network to deliver orders placed on its site the same or next day. — Reuters
BERLIN: Online fashion retailer Zalando has launched a pilot to deliver orders placed by customers in Paris on the website of Adidas as it extends moves to allow brands to use the logistics network it has built for its own ecommerce business.
The pilot is the first time the German firm is delivering goods not ordered on its own site and marks an expansion of its platform strategy under which it charges brands a commission to list on its website rather than selling the products itself.
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