Ping An Healthcare and Technology is set to unveil tie-ups with more than 20 firms including China Mobile and China Everbright Bank, as the mainland’s largest online health care platform by users seeks to boost revenue and reduce losses.
The cross-marketing blitz, to be announced next week, will help the five-year-old startup – better known as Ping An Good Doctor – target higher fee-paying customers whose needs are not met by the state-run medical system, Wang Tao, chairman and chief executive, said in an interview on Tuesday.