Indian streamer Alt Balaji notches 20 million subscribers in crowded OTT market

Launched in 2017, Alt has consistently managed to stay within the top percentile in a crowded market of more than 30 OTT players, including Disney's Hotstar, Netflix, Amazon Prime, Eros Now, Zee5, Viacom 18's Voot, Sony's Liv and the Times Group's MX Player. — Alt Balaji

LOS ANGELES: Indian streamer Alt Balaji has notched more than 20 million paid subscribers as of the end of the first quarter of 2019, building a customer base by keeping prices low and courting viewers outside the big cities.

While the top five metropolitan areas account for 55% of India's OTT users, Tier 1 cities account for another 36%, according to a study released in June by Counterpoint Research. Alt Balaji, a division of Balaji Telefilms, has made inroads in this market, and its subscribers are likely to hit 25 million when its next quarterly results are announced.