ByteDance Technologies may have carved out a swathe of China’s online traffic with its popular short-video and news aggregation apps, but the Beijing-based company has yet to break Tencent Holdings’ grip on social networking. It’s not for want of trying.
In at least the third attempt in the past year, ByteDance will try to crack the market for social networking among China’s 829 million Internet users, with a group chat within its popular Douyin short-video app. Friends who follow each other’s accounts can start a chat group to share text, photos, audio and videos on the app. The in-app functions allow users to share Douyin videos instantly into a group chat instead of downloading them and going outside the app to share it on other platforms.