Tanuwijaya posing for a photograph at Tokopedia headquarters in Jakarta, Indonesia. Tokopedia is taking a page out of the playbook of US and Chinese tech giants by digging into its troves of customer data to help predict consumer behaviour.
JAKARTA: Indonesian e-commerce unicorn Tokopedia is investing in two logistics companies and using artificial intelligence to predict buying behaviour as part of an effort to speed delivery and slash shipping costs in the world’s biggest archipelago.
Tokopedia founder and chief executive William Tanuwijaya also said the firm is in final talks to invest in an agritech startup that works with farmers and has been buying stakes in smaller marketplaces offering everything from wedding services to secondhand phones.
