LOS ANGELES: How do you get a YouTube video to pop? Certain video title keywords are associated with much higher view counts, according to a new study of the platform’s biggest channels by Pew Research Centre.
The non-profit research group analysed high-subscriber-count YouTube channels and new videos they posted during the first week of 2019 (Jan 1-7). Pew tapped into YouTube’s API to generate a list of 43,770 channels with at least 250,000 subscribers for the study.
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