On YouTube’s biggest channels, videos with keywords like “Fortnite”, “ASMR” and “Insane” get higher views


  • TECH
  • Monday, 29 Jul 2019

YouTube isn't for kids. But kids videos are among its most popular, study finds. (Dreamstime/TNS)

LOS ANGELES: How do you get a YouTube video to pop? Certain video title keywords are associated with much higher view counts, according to a new study of the platform’s biggest channels by Pew Research Centre. 

The non-profit research group analysed high-subscriber-count YouTube channels and new videos they posted during the first week of 2019 (Jan 1-7). Pew tapped into YouTube’s API to generate a list of 43,770 channels with at least 250,000 subscribers for the study. 

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