African cattle investing — the new cash cow?

A man herding cattle in Cato Ridge, South Africa.

JOHANNESBURG/VRYHEID, South Africa: Cattle have long been considered a measure of wealth across Africa – but it is not just farmers cashing in.

A pioneering app in South Africa lets investors, eager to benefit from rising global beef demand, buy shares in a cow from their mobile phone for as little as 576 rand (RM166).