Louis Vuitton posts a video game inspired by the work of Virgil Abloh on its website


  • TECH
  • Thursday, 18 Jul 2019

You can play Louis Vuitton's Endless Runner on the brand's website. — AFP Relaxnews

Endless Runner, a 1980s-themed video game posted online by the French luxury brand, is inspired by the label's Autumn-Winter 2019 menswear collection designed by Virgil Abloh.

Louis Vuitton's March runway show was set in an imaginary New York street, the same universe found in the retro-inspired video game now posted on the brand's website.

The game features a figure running past brick walls and storefronts, avoiding obstacles such as garbage cans, construction zones, and telephone booths. Players can collect Louis Vuitton logos to increase their score.

The video game arrives a few days after the July 12 opening of Louis Vuitton's pop-up boutique in southern Manhattan. The Men's Autumn-Winter 2019 collection was originally met with outcry as it contained many references to Michael Jackson following renewed allegations of child sexual abuse in a shocking documentary that aired earlier this year. In response to the criticism, Louis Vuitton chose to remove all references to him from their line.

To play the Endless Runner game: https://eu.louisvuitton.com/eng-e1/stories/endless-runner-game .


– AFP Relaxnews
Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights
   

Next In Tech News

This augmented reality app can help you conquer your fear of spiders
Tips for speeding up your slowing PC
'Humankind' - A game where you can win or lose against climate change
Greener streaming: Ways to use less energy while watching shows
Apple worker says she was fired after leading movement against harassment
'Big Short' investor Burry says he's no longer betting against Tesla - CNBC
El Salvador sees greener crypto-currency mining in its future
Square CEO Dorsey says looking to build a bitcoin mining system - tweet
Apple issues warning as EU readies law forcing sideloading on iPhones
Amazon-owned Twitch says source code exposed in last week's data breach

Others Also Read


Vouchers