Ford, with more than 100 years of truck heritage, is entering a white space segment of extremely small pickups by petitioning the Unicode Consortium to add a pickup truck emoji to the approved list of icons
American manufacturer Ford has petitioned the Unicode Consortium in order to have its special pick-up truck emoji included in the next wave of emojis, set for early 2020.
We’ve had police cruisers, sedans, and race cars – and soon, we might be able to add pick-up trucks to the list of automotive-themed emoji. That is, if Ford has its way.
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