FILE - In this July 17, 2018, file photo UPS employee Liz Perez unloads packages for delivery in Miami. On Monday, July 15, 2019, the first day of Amazon Prime Day's 48-hour sales event, large retailers, those that generated annual revenue of at least a billion dollars, enjoyed a 64% increase in online sales compared with an average Monday, according to Adobe Analytics, which measures 80 of the top 100 retailers on the web in the U.S. (AP Photo/Lynne Sladky, File)
Internet searches for “Cancelling Amazon Prime” were 18 times higher on July 15 – the beginning of Amazon.com Inc’s two-day sale – than the previous day, according to search intelligence firm Captify. The data suggest shoppers want to snatch up discounted gadgets and appliances without making a long-term commitment to the world’s biggest online retailer.
“If Amazon is hoping to use Prime Day as a way to sign up and retain new Prime members, they might need to rethink their retention plan,” Captify said in a statement. “According to search, consumers are signing up for Prime, getting their deals and then cancelling membership shortly after.”
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