As Hong Kong’s protesters extend their fight beyond the skyscraper-filled city to social media, companies are suddenly finding themselves very much involved.
Demonstrators have started to single out brands they see as either for or against their cause, underscoring the intensifying politicisation of everyday life in the city. Historic protests have gripped the financial hub for weeks, with opposition to a proposal allowing extraditions to China morphing into a mass movement against the tightening grip of Beijing on the former British colony.