From Pizza Hut to Yoshinoya, brands are caught in middle of Hong Kong’s protests


  • TECH Premium
  • Wednesday, 17 Jul 2019

Protest notes cover the shuttered front of a Yoshinoya restaurant in the Shatin district of Hong Kong, China, on Sunday, July 14, 2019. Hong Kong demonstrators gathered for another weekend of protests with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam who was reported to have offered her resignation several times in recent weeks to her political masters in Beijing. Photographer: Paul Yeung/Bloomberg

As Hong Kong’s protesters extend their fight beyond the skyscraper-filled city to social media, companies are suddenly finding themselves very much involved. 

Demonstrators have started to single out brands they see as either for or against their cause, underscoring the intensifying politicisation of everyday life in the city. Historic protests have gripped the financial hub for weeks, with opposition to a proposal allowing extraditions to China morphing into a mass movement against the tightening grip of Beijing on the former British colony. 

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