EU fines Hello Kitty owner for limiting online sales

Hello Kitty, Japan

BRUSSELS: The EU’s top antitrust regulator fined Hello Kitty owner Sanrio €6.2mil (RM28.77mil) for illegally blocking retailers from selling merchandise across bloc borders. 

“Consumers, whether they are buying a Hello Kitty mug or a Chococat toy, can now take full advantage of one of the main benefits of the EU’s single market: the ability to shop around Europe for the best deals,” said Competition Commissioner Margrethe Vestager.