Generation Z still prefers shopping in stores, US study finds

The youngest adult consumers still prefer shopping in stores over using their laptops, Instagram feeds or Amazon’s Alexa, a according to a recent Morning Consult study. 

“Gen Z is on track to be the largest, most ethnically diverse, best-educated, and most financially powerful generation ever,” the report states. “In the coming years, their distinctive habits will play an outsized role in shaping American culture and commerce.”