The outcry began Friday when the New Food Economy reported Grubhub had registered more than 23,000 domains in restaurants' names without their consent in what the New Food Economy cast as an attempt to generate greater commission revenue and prevent restaurants from building their own online presences. (Dreamstime/TNS)
It looked like yet another example of Big Tech’s overreach, a David-and-Goliath story pitting a massive internet platform against powerless individuals.
These were the facts: Grubhub, the US food delivery firm, was buying up web domains named after mom-and-pop restaurants and using them to drive its own business.
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