Caps, member of Team G2 Esports, celebrates with his MVP (Most Valuable Player) shield after winning the League of Legends (LOL) Mid-Season Invitational over team Liquid, in Taipei, Taiwan May 19, 2019. REUTERS/Tyrone Siu/Files
NEW YORK: Tencent Holdings Ltd’s Riot Games said on June 27 that Nielsen Holdings PLC will measure the value of sponsoring Riot’s League Of Legends, the most-watched eSport in the world, through next year.
Quantifying the value of brand exposure gained through sponsorships of League Of Legends teams, games and leagues could help the multiplayer online battlefield game, abbreviated as LOL, draw more sponsors.
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