(FILES) In this file photo taken on May 2, 2019 ogos of US social network Instagram are displayed on the screen of a smartphone in Nantes, western France. - Instagram said June 26, 2019 it planned to launch advertising on its Explore page, expanding marketing opportunities on the Facebook-owned, visual-focused social network. In the coming months, ads will appear on the Explore feed, where users go to discover content aligned with their interests, an Instagram blog post said. (Photo by LOIC VENANCE / AFP)
Adding advertising to the Explore tab in Instagram could be worth US$1bil (RM4.14bil) in revenue for Facebook Inc by 2021, according to Morgan Stanley analysts.
New advertising will appear when users on the photo-sharing social network tap into Explore posts and scroll to see related content, with the main grid to remain ad-free. The move “speaks to how Facebook continues to find ways to extend its earnings runway by monetising under-monetised engagement and usage”, analyst Brian Nowak says.
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