Looking for information on the Internet kicks off the same reward process in the brain as when we’re eating a hamburger or winning a large sum of money, according to UC Berkeley neuroscientists.
The feeling of satisfaction we experience when winning at a game or eating our favourite food is the result of our brain’s activation of a “reward system”, secreting dopamine, a hormone associated with pleasure.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!