A woman enters a JD.com's unmanned store with facial recognition technology, by scanning QR code with her phone on a detection machine at the store entrance in Xian, Shaanxi province, China March 3, 2018. REUTERS/Stringer/File Photo
BEIJING/HANGZHOU, China: In China, the sales maxim of ‘know your customer’ is being taken to new lengths.
One of the first firms to join an Alibaba Group Holding Ltd programme that provides years of consumer shopping history, snack food chain Bestore Co Ltd plans to link facial recognition technology with the e-commerce giant’s account data by the year’s end.
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