The icon for Google LLC's application is displayed on a Huawei Technologies Co. P20 Pro smartphone in an arranged photograph taken in Hong Kong, China, on Monday, May 20, 2019. Top U.S. corporations from chipmakers to Google have frozen the supply of critical software and components to Huawei, complying with a Trump administration crackdown that threatens to choke off China's largest technology company. Photographer: Justin Chin/Bloomberg
PHILADELPHIA: Advertisers and companies trying to expand their marketing, take heed: There’s a new way to reach customers, starting with something called "advanced television”.
That’s when advertising on television is customised, much like online ads, using consumers’ viewing habits, purchases and location data.
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