Obamas jump into booming podcast business with Spotify partnership


  • TECH
  • Friday, 07 Jun 2019

Former U.S. President Barack Obama and former first lady Michelle Obama react to the crowd during an unveiling ceremony for their portraits at the Smithsonian's National Portrait Gallery in Washington, U.S., February 12, 2018. REUTERS/Jim Bourg/File Photo

LOS ANGELES: Former US President Barack Obama and his wife Michelle entered the booming podcast business on Thursday, announcing a multi-year partnership with streaming service Spotify to produce a series of exclusive podcasts.

Under the partnership, the Obamas will "develop, produce and lend their voices" to select podcasts that will be distributed worldwide, Spotify and the Obamas production company, Higher Ground, said in a joint statement.

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