The Google logo is displayed outside the company offices in New York, U.S., June 4, 2019. REUTERS/Brendan McDermid
The US Internet advertising industry is projected to hit US$160bil (RM665.28bil) by 2023 from US$107bil (RM444.90bil) last year, led by fast-growing categories like mobile video with Alphabet Inc's Google and Facebook Inc firmly controlling the market, consultancy PwC said on June 5.
The two tech giants together commanded nearly 60% of the US Internet advertising market in 2018, according to the report, up 3% from the previous year. Google's YouTube dominates online video, while Facebook has been expanding its video product called Watch and adding advertising options.
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