First there was Pokémon GO, with its location-based quest to find and collect fictional creatures using mobile devices' global positioning systems and video cameras to guide the action.
Then Jurassic World Alive co-opted the idea in promotion of blockbuster movie Jurassic World, while Harry Potter Wizards Unite, developed with help from the Pokémon Go studio, is on the verge of replicating its ancestor's success and has entered testing in New Zealand.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!