Knot Standard has settled on something management calls a “Style Wall”, a way to effectively personalise an entire store for individual customers when they step through the front door.
At a traditional tailor shop, the kind that’s been around for centuries as an atelier for bespoke suiting, the personal touch has always been vital. Shoppers have relationships with their tailors, who know their style and exactly what they’d want to wear. Now that relationship is getting a technological makeover.
Knot Standard, a US custom-suit startup backed by more than US$25mil (RM104.42mil) in venture capital funding, has spent the past few years trying to figure out what suit its menswear shoppers want when they visit a showroom in person. After numerous attempts, it has settled on something management calls a “Style Wall”, a way to effectively personalise an entire store for individual customers when they step through the front door.
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