BERLIN: Amazon has almost doubled its brand value to US$316bil (RM1.31tril) as it expands in areas like entertainment and smart speakers, while China’s Alibaba is now the world’s second most valuable retail brand, a survey showed on May 14.
The value of the Amazon brand jumped 91%, while Alibaba’s rose 48% to US$131bil (RM546.40bil), according to an annual ranking from ad group WPP and its data analytics unit Kantar, which combines financial performance with consumer surveys in more than 50 countries.
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