Employees walk through a lobby at Amazon's headquarters Tuesday, Nov. 13, 2018, in Seattle. Amazon, which is growing too big for its Seattle hometown, is spreading out to the East Coast. The online shopping giant ended its 14-month-long competition for a second headquarters Tuesday by selecting New York and Arlington, Va., as the joint winners. (AP Photo/Elaine Thompson)
BERLIN: Amazon has almost doubled its brand value to US$316bil (RM1.31tril) as it expands in areas like entertainment and smart speakers, while China’s Alibaba is now the world’s second most valuable retail brand, a survey showed on May 14.
The value of the Amazon brand jumped 91%, while Alibaba’s rose 48% to US$131bil (RM546.40bil), according to an annual ranking from ad group WPP and its data analytics unit Kantar, which combines financial performance with consumer surveys in more than 50 countries.
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