Lazada extends e-commerce edge in South-East Asia despite lull in overall visits to site

The Alibaba-backed e-commerce company scored the highest average monthly active users in Malaysia, Philippines, Thailand and Singapore.

Lazada Group has extended its edge as the most popular e-commerce platform in South-East Asia despite an overall sequential decline in visits to the site in the first quarter, according to a research report from iPrice and app analytics firm App Annie.

The Alibaba-backed e-commerce company scored the highest average monthly active users in Malaysia, Philippines, Thailand and Singapore in the first quarter, and was also among the top apps in Vietnam and Indonesia, ranking second and fourth respectively behind Tokopedia and Shopee.