French startup targets hi-tech anti-pollution mask at Asia’s health-conscious consumers

The French company claims their product easily beats European certification standard, keeping out particles as small as 0.05 micrometers.

R-PUR, a French startup making anti-pollution face masks, is looking to bring its high-end, stylish face masks to Asia, targeting health-conscious consumers in China, Hong Kong, South Korea and Japan.

Although the Paris-based company has yet to attract any Asian investors, it plans to set up an office in Hong Kong and work with regional partners, which it declined to name, to market its R-PUR Nano face masks in the region.