Scott Huffman, vice president of engineering for Google Assistant, speaks during the Google I/O Developers Conference in Mountain View, California, U.S., on Tuesday, May 7, 2019. Each year, Google pitches new ways its trove of user data can improve apps, websites and other services on smartphones. This year, the internet giant will try to convince the world it's a responsible steward of all that information. Photographer: David Paul Morris/Bloomberg
Google unveiled a slew of new privacy features at its annual developer conference on May 7, but the Internet giant also gave users new reasons to give the company even more of their personal information.
The company has always offered a trade-off between convenience and privacy, but the latest Google Assistant technology unveiled at the I/O event in Mountain View, California, increases this tension.
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