Twitter users can now add GIFs, photos and video to their retweet, with the layout being updated to be less confusing.
"People come to Twitter to share their thoughts on interests, events, and news, and we wanted to give them more ways to express themselves. Also, you asked for this," it tweeted via its Twitter Design account.
Previously, users could only add text to a retweet, or reshare the original tweet with no added context.
Today we are introducing an update you’ve been waiting for — drum roll please — retweet with GIFs, photos, and video! ?? Read on to get the behind-the-scenes process of why and how we designed this feature. https://t.co/UMMPkhoaFL
— Twitter Design (@TwitterDesign) May 6, 2019
Twitter says the feature took some tweaking to be understandable, as the original layout of two large tweets stacked on top of each other was hard to understand when more media was introduced in the retweet.
"To improve comprehension, we focused on creating hierarchy, prioritising the author’s voice, and providing more context around the tweet being retweeted," says Twitter.
The solution was to introduce a condensed inner tweet styled similarly to a pull quote, which helps differentiate the two components of the retweet.
The microblogging service also added an avatar in the inner tweet, so users could see who was the original tweeter.
It says another update is coming soon to make retweets with media more interactive and easier to read, and that it was exploring more ways to help people express themselves.
Did you find this article insightful?