Amazon is set to increase Prime membership perks. — AFP Relaxnews
As reported by CNET, Amazon's finance chief said during a conference call on April 25 that the company is working on reducing Prime's exclusive free two-day shipping perk to just one day.
During an earnings call April 25, Amazon's finance chief Brian Olsavsky revealed that the company is "spending heavily" to hasten the free two-day shipping option available to Prime members to one day.
In fact, CNET reported that Amazon has invested US$800mil (RM3.31bil) to make the change happen which will first be implemented in North America followed by the rest of the world.
Just last month, the company dropped the US$35 (RM144.72) minimum purchase required for one-day delivery. Both these changes complement Amazon's gradual expansion of same-day and one-day shipping options to more markets.
Olsavsky believed that this will "open up a lot of potential purchases" by encouraging customers to "buy more stuff on Amazon that they need right away".
As other retailers like Walmart and Target speed up their customer delivery services, one-day Prime deliveries could encourage shoppers to remain loyal to Amazon. – AFP Relaxnews
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