Influencer invasion as Pakistan launches tourism push


  • TECH
  • Friday, 26 Apr 2019

ISLAMABAD: They are young, Western, and full of praise for Pakistan: Travel influencers have moved in on the “land of the pure”, but critics warn their rose-tinted filters are irresponsible and sell an inaccurate picture of the conservative, militancy-scarred country. 

As security improves, cricketer-turned-prime-minister Imran Khan is keen to promote the nation’s tourism potential, with the government claiming it has eased visa restrictions for many foreign visitors. 

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