In the world of online shopping , often buyers will purchase an item only after they see that other people also like it. And the easiest way to find out consumer sentiment? You guessed it: reviews.
Many online purchases are based on careful consideration of star ratings and product reviews left by complete strangers. Some 82% of US adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, according to a 2016 Pew Research Centre survey.
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