Easy way to win US$20K and a Huawei P30 Pro


  • BRANDED
  • Monday, 22 Apr 2019

Photo by Faliq Fahmie of the Sultan Abdul Samad Building taken with the Huawei P30 Pro and its ultra-wide angle lens. — Huawei

Photo by Faliq Fahmie of the Sultan Abdul Samad Building taken with the Huawei P30 Pro and its ultra-wide angle lens. — Huawei

HUAWEI is calling for all consumers to join its “Huawei Rewrites the Rules of Photography” annual photography contest. Just take a picture with any Huawei smartphone and stand a chance to win the Huawei P30 Pro, Huawei Nova 4, Huawei Watch GT (46mm Edition) and more.

The stakes are raised as all submissions can also be entered into the Next Image Awards to win a cash prize of US$20,000 and other fantastic prizes. You can submit a photo in more than one category.

These awards aim to explore the possibilities of next-generation visual expressions and culture, all through the lens of a Huawei smartphone.

Faces

Experiment with identity and the power of portraiture

Going the Distance

Discover new places and new experiences by using new features of the smartphone camera, for instance tele-lens, super wide angle or macro-shooting

Hello, Life!

Share the emotion or the inspiration in everyday experiences

Storyboard

Tell a story in nine frames – a grid of photos that develop a meaningful, intriguing narrative

#Emotion Tag

Express emotions instantly via photography

Life Now

Film stories in less than 30 seconds.


Here are some tips and tricks to help you get the most out of your submissions:


A little light goes a long way

The Huawei P30 Pro is the first Huawei device equipped with a new Leica Quad Camera System, including a 40MP Super Sensing camera.

Together with an ultra-sensitive sensor, ISP, and super-sensitive AI image engine, the Huawei P30 Pro’s camera has a maximum ISO sensitivity of 409,600 for clearer and sharper low-light photography under minimal lighting.

Without the need for a tripod, simply press the shutter for an ideal low-light photo using the SuperSpectrum technology. With no complicated steps or extra settings to fiddle with, photos from Instagram users have shown striking images the Huawei P30 Pro has achieved.

“Taking sunset shots has always been challenging, with the fear of losing details due to low light conditions. However, the Huawei P30 Pro in its AI mode has helped me to achieve balanced shadows and highlights.

“Check out how awesome the details are for both the sky and the sea. Backlight? No problem with the Huawei P30 Pro.”

Low-light photo by Abeden Mung at Avani, Sepang.

Image metadata: ISO 50 | Shutter Speed 1/3436s | F1.6 | 58mm (Normal Mode + AI Mode)

Eligible NEXT Image Award categories:
Going the Distance
Hello, Life!
#Emotion Tag


A comparison of low-light photography taken with a Huawei P30 Pro (top) and using another brand (bottom) by Smashpop while staying in Club Med, Bali.

“One night, as I was walking back to the room after dinner, I realised that the night was exceptionally dark — the perfect time to take a photo using the main 40MP sensor on the Huawei P30 Pro as it uses the new RYYB sensor that can capture 40% more light than normal.

“Using a f1.6 aperture lens, the photo was taken with just a tap of the shutter button. No night mode or tripod needed.

“For the elements in the photo, I aligned the separation of real building and reflection to be 50% on top and 50% bottom to clearly show the difference and to fully expose the reflection on the lake’s surface.”

Image metadata: ISO 6400 | Shutter Speed 1/17s | F1.6 | 27mm (Normal Mode)

Eligible NEXT Image Awards category:
Going the Distance



Need to zoom? No big deal

Through a new periscope design, the Huawei P30 Series supports a high-fidelity magnification of 5X optical zoom, 10X hybrid zoom, and up to 50X zoom. A prism element in the telephoto camera bends light at a 90° angle to maximise focal length while minimising camera height, allowing minimal disruption on the device design.

Also, with its optical image stabilisation technology (OIS), users can experience professional zoom functions without additional equipment.

For amazing detail in your photo submissions, unlock the SuperZoom technology with Huawei P30 Pro’s unprecedented 50X zoom by choosing your preferred zoom factor (1X, 10X, 50X or more) for various shots from different angles.

Showcase your skills in taking photos with details of the finer things in life.

Photo by Faliq Fahmie of the Sultan Abdul Samad Building with an ultra-wide angle lens (top), 10X zoom (middle), and 50X zoom (bottom).

“As one of the most iconic buildings in Malaysian history, I decided to choose this building as my subject for its heritage and cultural values.

Huawei P30 Pro with its Ultra-Wide Lens and Superzoom function helps me capture a famous section of the building, as well as the iconic clock tower as my Superzoom target.”

Tips: Use the Landscape mode if you’re shooting low-rise buildings.

Image metadata:

Top image: ISO 50 | Shutter Speed 1/1927s | F2.2 | 16mm (Ultra-Wide Angle)

Middle image: ISO 80 | Shutter Speed 1/900s | F3.4 | 277mm (Normal Mode)

Bottom image: ISO 125 | Shutter Speed 1/900s | F3.4 | 1343mm (Normal Mode)

Eligible NEXT Image Awards categories
Going the Distance
Hello, Life!


Photo by Amsyar Naaif of the Moroccan Pavilion, Putrajaya with an ultra-wide angle lens (top), 5X zoom (middle), and 50X zoom (bottom).

“Tucked away in a corner of the Putrajaya Botanical Gardens lies the exquisite Moroccan Pavilion, Putrajaya with its spectacular detailing. The top shot was achieved with the Ultra-Wide Mode on the Huawei P30 Pro.

The key to a clear, sharp image is lighting. Explore and catch a good frame with the best lighting, find your angle, and snap — use these tips with the Ultra-Wide Mode, and nothing will go wrong.”

Image metadata:

Top image: ISO 50 | Shutter Speed 1/314s | F2.2 | 16mm (Ultra-Wide Angle + AI Mode)

Middle image: ISO 50 | Shutter Speed 1/136s | F3.4 | 135mm (Normal Mode + AI Mode)

Bottom image: ISO 50 | Shutter Speed 1/137s | F3.4 | 1343mm (Normal Mode + AI Mode)

Eligible NEXT Image Awards categories
Going the Distance
Hello, Life!


Capturing the whole story in one shot with the Ultra-Wide Angle Lens

The 20MP 16mm-equivalent ultra-wide angle lens can greatly increase the sense of space in an image without the need for you to “step back”. Yet it doesn’t mean tiny details are forgotten, as you can also go in as close as 2.5cm away from your subject for some of the best macro photography.

Unlock the ultra-wide angle and super macro technology by adjusting the zoom to 0.6X to enter the ultra-wide angle mode. When the distance between the camera and the object is at 2.5cm, the camera automatically enters the super macro mode.

Ultra-wide angle photo by Smashpop at Club Med, Bali

“Club Med Bali has a beautiful pool deck with vibrant red umbrellas.

At about 9am, I noticed an interesting shadow cast on the ground and I knew would make a great ultra-wide angle shot.

As it was early and the area relatively empty, I decided to use the Huawei P30 Pro to capture this scene using the ultra-wide angle lens.

This was the only shot I took as it looked great instantly. The sky was not over exposed, allowing clouds to appear clearly while the shadow areas are balanced nicely with details still intact.

I took this from the first floor of the building, allowing me to cover more areas further back into the scene.”

Image metadata: ISO 50 | Shutter Speed 1/1996s | F2.2 | 16mm (0.6x, ultra-wide angle)

Eligible NEXT Image Awards categories
Going the Distance
Hello, Life!



Super macro photo by Sanjitpaal Singh / JITPICS.COM® at KL Butterfly Park.

“These are the wings of Malaysia’s national butterfly and also Malaysia’s largest species, the Rajah Brooke’s birdwing. Butterflies have the most stunning colours, lines and textures that are usually unseen by the human eye.

The super macro mode on the Huawei P30 Pro managed to help capture such details such as the thousands of tiny scales responsible for its magnificent colours. This picture was amazingly captured handheld without any assisting accessories.”

Image metadata: ISO 640 | Shutter Speed 1/100s | F2.2 | 27mm (Super Macro Mode + AI Mode)

Eligible NEXT Image Awards categories:
Going the Distance,
#Emotion Tag



Super macro photo by Sanjitpaal Singh / JITPICS.COM® at home.

“This project was to test the colours and details of the new Huawei P30 Pro’s camera fitted with the RYYB sensor. Shot on super macro mode, the vibrant colours are truly eye-catching.

You can try this at home yourself. A little splatter of water on a compact disk would do the trick.”

Image metadata: ISO 64 | Shutter Speed 1/100s | F2.2 | 27mm (Super Macro Mode + AI Mode)

Eligible NEXT Image Awards categories
Going the Distance
#Emotion Tag

Get to know the Time of Flight (ToF sensor) better

The Huawei P30 Pro’s ToF camera is best utilised in “Portrait” mode, crafting a sharper bokeh effect without the need for an expensive DSLR camera and lens. This means no more strands of hair near the subject, imprecise blurred backgrounds and foregrounds, and a more accurate bokeh effect.

To unlock the ToF technology, select “Portrait” mode and place your subject not more than 2m from the camera for the best bokeh effect.

Portrait by Abeden Mung at Bukit Tunku.

“Shadowed areas are well enhanced on the portrait mode using the Huawei P30 Pro thanks to the AI mode, which helps me capture great portrait shots when it detects a face.

I’m surprised that even under harsh sunlight, I can still capture the pak cik’s face clearly from a low-angle shot.”

Image metadata: ISO 50 | Shutter Speed 1/2890s | F1.6 | 101mm (Portrait Mode + AI Mode)

Eligible NEXT Image Awards categories:
#Emotion Tag
Hello, Life!


Portrait by Faliq Fahmie at Jalan Dhoby, Johor Baru.

“This shot was taken earlier this month during Street Meet Johor, a photography event I organised to gather photographers and models. It provides an opportunity for me to test out the new Huawei P30 Pro, and allowed me to take some portrait shots. I wasn’t disappointed.

For me, the trick is to ensure my portraits shots look as natural as possible, so I adjust the Beauty Effect to its lowest level possible to reduce the glow effect. Natural lighting is always the best choice.”

Image metadata: ISO 50 | Shutter speed 1/2890s | F 1.6 | Focal Length 27mm (Portrait Mode)

Eligible NEXT Image Awards categories
#Emotion Tag
Hello, Life!


Stunning backlight photos using Huawei’s AI HDR+ feature

Here’s where it gets even more impressive. The Huawei P30 Pro’s AI-assisted photography, AI HDR+, can identify elements in the frame such as faces, buildings, and the sun, to create an exposure map and intelligently apply that to both minimise blown highlights and brighten up shadows.

Thus, the backlight of your subject is optimised for a more realistic and natural background.

To unlock the Backlight portrait, select “HDR” mode where the camera will automatically adjust the image’s exposure. Wait for the focus on the subject to be clear before shooting the image. And that’s it!


Backlight photo of Marion Caunter at the Leica Factory in Germany.

Image metadata: ISO 50 | Shutter speed 1/1094s | F 0.95 | Focal Length 52mm(2x) (Portrait Mode)

Eligible NEXT Image Awards categories
Faces
Going the Distance
#Emotion Tag


With these useful tips, you can start snapping away with your Huawei smartphones and send your entries now.

Joining the ‘Huawei Rewrites the Rules of Photography’ contest

Just head down to the following media platforms (1), choose the one you’d want to enter and follow the steps to be in the running for the contest.

1) Capture a picture that best showcases your creativity with any Huawei smartphones. Ensure that the watermark option is enabled. You can submit up to 30 photos per account.
2) Come up with a caption that describes your picture.
3) Upload the picture onto your social media platforms with selected hashtags.

For more or to find out the exact criteria for captions and hashtags, visit the following media platforms:

Media Platform

Contest

Contest link

The Star

#ColourfulLife Photo Contest

https://contests.thestar.com.my/colourfullife/

Berita Harian

Peraduan Fotografi ‘Rakam Umpama Pro’

https://www.bharian.com.my/umpamapro

Harian Metro

Jadilah Juara Gambar Huawei

https://www.hmetro.com.my/juaragambarHuawei

Sin Chew

#P30challenge

https://www.sinchew.com.my/content/content_2034018.html

Oriental Daily News

华为手机摄影大赛 (Huawei Mobile Photo Contest)

http://www.orientaldaily.com.my/s/285635



All Next Image Awards submissions will also receive an additional RM50 voucher from Next Image Awards page

For details, visit https://consumer.Huawei.com/my/ or Huawei’s official Facebook .

(1) Contest mechanics differ according to the media platforms. Terms and conditions apply.