An Amazon.com Inc. Echo smart speaker sits on display inside an Amazon 4-star store in Berkeley, California, U.S., on Friday, March 29, 2019. Amazon's new franchise of retail stores, called Amazon 4-star, stock a potpourri of items with positive reviews on the company's online retail site. Photographer: Cayce Clifford/Bloomberg
Amazon.com Inc is hoping an ad-supported music-streaming service will help it sell more speakers and other devices that work with its voice-activated Alexa platform.
The free service, announced April 18, will be available to customers with Alexa devices who don’t subscribe to Amazon Prime, the loyalty programme known mostly for shipping discounts. Prime members already have access to a limited music-streaming service and can purchase a more robust option for an additional fee.
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