Gigi Hadid is getting grilled over her new partnership with McDonald’s.
The supermodel, 23, posted an Instagram picture of herself flawlessly eating french fries from the Golden Arches during the first weekend of Coachella April 14.
"Pre festival with @mcdonalds yesterday," she captioned the shot. "Fed & hydrated, thanks friends!"
But, let’s just say many of Hadid’s fans weren’t "lovin’ it". Social media users slammed the fit supermodel for irresponsibly promoting a fast-food chain to her millions of followers. (The order of large fries Hadid is holding contains 510 calories, 24 grams of fat and 66 grams of carbs, according to McDonald’s website.)
"I really do not understand why you would promote McDonalds," @gerimccullagh commented. "In fact, it utterly baffles me why an intelligent, well informed and influential person like yourself would what to be affiliated with such a company. Surely it can’t be for the money? There are so many other ways to be ‘fed and hydrated’."
Others agreed. "You are gorgeous but you are promoting food that leads to obesity and ruins people’s health," @amina.karimovna wrote, while @lightcodes added: "Awful partnership Gigi. McDonald’s is poison."
Some fans questioned if Hadid, who follows an intense workout regime and diet, actually ate the french fries or merely used them as a prop to get paid. "As if you ate it... you have enough money, what’s with the pointless ads?" @mrsglbwilliams said.
Hadid’s Instagram account boasts over 47 million followers, making her influential social media presence one of the most sought after by advertisers, including McDonald’s, which left heart eyes under her promotional post.
Others expressed their envy over the model’s new gig. "IF GIGI HADID CAN GET A PAID PARTNERSHIP WITH MCDONALDS WHY CANT I," user @ashleyk_ng tweeted.
"Gigi Hadid doing paid partnerships with McDonald’s.... honestly that’s the kind of life I want," @Heidibpratt tweeted.
Forbes reported that the supermodel made US$9.5mil (RM39.38mil) in 2018, although it’s not clear how much she earned from the fast-food chain for her latest post.
Hadid has not addressed the backlash and her post remains on her Instagram account. USA Today reached out to her rep for comment. – USA Today/Tribune News Service