Piper Jaffray survey of teen shopping choices finds that Amazon rules


  • TECH
  • Wednesday, 10 Apr 2019

New research has revealed that today's teenagers are spending more time on digital devices checking social media than reading books or newspaper. — AFP Relaxnews

Piper Jaffray has been polling teenagers about their spending habits twice a year since 2001, hoping that getting inside their minds now is key to predicting future spending trends. 

Results of the Minneapolis investment bank’s most recent survey offered one giant takeaway: Half of all teens rank Amazon as their preferred website. 

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