Apple’s health opportunity could be triple smartphone market


An Apple Watch activity app shows completed move, exercise and standing goals for the day in this illustration image taken in Sydney, Australia, September 21, 2017. Picture taken September 21, 2017. REUTERS/Jason Reed/Illustration

Apple Inc’s healthcare ambitions go beyond wearables like the Apple Watch, with the company poised to soon emerge as a leader in consumer health, according to Morgan Stanley. 

The company’s healthcare market opportunity ranges from at least US$15bil (RM61.43bil) to a whopping US$313bil (RM1.28tril) in revenue by 2027, according to estimates from a team of 14 analysts. The wide difference is appropriate given the early opportunity, they said. 

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