LOS ANGELES: Messaging app Snapchat, which is widely popular among younger users but has struggled to turn a profit since its creation in 2011, on April 4 unveiled new features including an integrated gaming platform, an expansion of its original series and new partnerships with developers.
“Friendship is more than just the things you chat about,” said Will Wu, the director of product at Snapchat as he unveiled Snap Games at a Partner Summit in Los Angeles to highlight the new features for creators and app developers.