McDonald's has made an agreement to acquire an AI-powered platform that will enable it to develop Drive Thru menus that are almost as smart as your smartphone.
Early this week, McDonald's and AI-powered "Personalisation Anywhere" platform Dynamic Yield announced their agreement to make and implement smart Drive Thru menus that customise themselves based on the time of the day, the weather, the current restaurant traffic, and trending menu items as well as individual customers' selections.
We’re excited to announce that we have entered into an agreement to acquire @DynamicYield, a leader in personalization and decision logic technology, to make experiences in our restaurants even more personal: https://t.co/mmVzyMqC3D pic.twitter.com/v4F4luL1TW— McDonald's Corporation (@McDonaldsCorp) March 25, 2019
These intelligent menu boards have already been tested at various US restaurants last year and, after generating successful results, the AI-powered menus will be officially rolling out this year, first in the US and then later to international markets.
Suggestions will be made based on data collected from years of serving over 68 million customers every day. Thanks to this information, McDonald's CEO Steve Easterbrook claims that "our ability to learn of [customer] behaviours and play that back through this technology is unbeatable".
The technology will be integrated to all digital customer touch points, like self-order Kiosks and the McDonald's mobile app, in addition to the Drive Thru menus beginning this year. Expect to see a slew of coffee options when ordering in the morning or an assortment McFlurry offers in the dead of summer. – AFP Relaxnews
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