Inside the cutthroat combination of plastic surgery and social media

Cosmetic enhancement is increasingly popular in an ageist society.

In South Florida, an area known for its high volume of successful and botched plastic surgeries, social media has brought a whole new level of craziness to the industry. 

Plastic surgeons are blogging, posting on Instagram, and creating stories for Snapchat that often show real patients undergoing procedures in real time. These South Florida surgeons – who practice under a variety of titles – are exposing each other's mistakes, battling negative patient reviews, swiping each other's before and after photos and pushing the line between appropriate and vulgar.