Actors Steve Carell, Reese Witherspoon and Jennifer Aniston speak during an event launching Apple tv+ at Apple headquarters on March 25, 2019, in Cupertino, California. (Photo by NOAH BERGER / AFP)
CUPERTINO, California: Jumping belatedly into a business dominated by Netflix and Amazon, Apple announced its own TV and movie streaming service March 25, enlisting such superstars as Oprah Winfrey, Jennifer Aniston and Steven Spielberg to try to overcome its rivals’ head start.
Apple didn’t disclose the price or the launch date except to say that Apple TV Plus will be available this fall. It will feature Apple’s original shows and movies.
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