Meet the Duluth woman behind hit Instagram feed selling ‘elevated’ secondhand fashions


  • TECH
  • Monday, 25 Mar 2019

Kate Lindello, Duluth-based brains behind Noihsaf Bazaar picked five designers she loves, Rachel Comey (pictured) is one of them. (Photo by Noam Galai/Getty Images/TNS)

DULUTH, Minnesota: For years, the Instagram account was anonymous and a little mysterious. Noihsaf Bazaar became a hub for women to resell their high-end clothing and accessories from mostly independent, women-led labels. Things that you'd imagine a gallery owner might wear. 

Thousands of women followed the addictive stream, buying and selling, then tens of thousands. The feed was curated, that much was clear. But who was doing the curating? 

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