DULUTH, Minnesota: For years, the Instagram account was anonymous and a little mysterious. Noihsaf Bazaar became a hub for women to resell their high-end clothing and accessories from mostly independent, women-led labels. Things that you'd imagine a gallery owner might wear.
Thousands of women followed the addictive stream, buying and selling, then tens of thousands. The feed was curated, that much was clear. But who was doing the curating?
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!