Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, U.S., August 1, 2018. REUTERS/Lucas Jackson/Files
SAN FRANCISCO/LOS ANGELES: Apple Inc is expected to finally lift the curtain on March 25 on a secretive, years-long effort to build a television and movie offering designed to compete with big media companies and boost digital services revenue as iPhone sales taper.
"It's show time" is how the iPhone maker billed the affair slated for the Steve Jobs Theatre at its Cupertino, California, headquarters. Analysts believe it will be the technology company's first splashy launch event that will not feature new gadgets or hardware.
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