The logo of Apple company is seen outside an Apple store in Bordeaux, France, March 22, 2019. REUTERS/Regis Duvignau
SAN FRANCISCO: Apple looks to begin a fresh reinvention on March 25 as it rolls out Hollywood stars for its new streaming television service, part of a broad shift of direction for the California technology giant.
Having seen a pullback in the once-sizzling smartphone market, Apple will seek to diversify by getting deeper into the television business, and with the likely launch of a subscription news service.
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