Chinese smartphone firms jazz up products, seize turf in home market from Apple

A Vivo logo is seen at a shopping mall in Shanghai, China February 22, 2019. Picture taken February 22, 2019. REUTERS/Aly Song

SHANGHAI: Smartphone retailers in China say it's a tough sell of late with consumers reluctant to upgrade, put off by chill economic winds.

Even so domestic brands led by Huawei have made big strides, wooing consumers with top-notch hardware and innovative features as they move upmarket in the US$500-US$800 (RM2,024-RM3,240) price range. The result: a loss of share in a key segment for Apple Inc and fresh price cuts for iPhones by Chinese retailers.