Amazon spent a record $12.8 million lobbying the federal government in 2017. (Dreamstime)
Amazon.com Inc has hit on a new way to grab a chunk of the US$129bil (RM522.42bil) digital advertising market now dominated by Google and Facebook Inc: sell video spots on the e-commerce giant’s smartphone shopping app.
Amazon has been beta testing the ads on Apple Inc’s iOS platform for several months, according to people familiar with the plan. A similar product for Google’s Android platform is planned for later this year, said the people, who asked not to be identified because they’re not authorized to share the information publicly.
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